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Target names longtime insider Michael Fiddelke its next CEO as retailer tries to break sales and stock slump

Michael Fiddelke, a 20-year Target veteran, will focus on merchandise quality, shopper experience, and technology to reverse a 1.9% sales decline and regain market position, analysts say.

  • Target Corp. has confirmed Michael Fiddelke as its new CEO, effective February 1, succeeding Brian Cornell who will transition to Executive Chair of the board.
  • Fiddelke, currently the Chief Operating Officer, has a 20-year history with the company and plans to restore Target's popularity.
  • He acknowledged challenges for Target, mentioning the need for further improvements in on-shelf availability during an analyst call.
  • Cornell stated that Fiddelke's appointment followed years of vetting by the board of both internal and external candidates.
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KBZK broke the news in on Wednesday, August 20, 2025.
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