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Hagerty aims to enhance its membership experience and brand with new marketing leaders, serving 2.7 million vehicles across the US, Canada, and the UK, the company said.
- Hagerty announced the promotion of Marc Burns to Chief Marketing Officer and the appointment of Matt Teshera as Senior Vice President of Marketing last year.
- Executives framed the hires as steps to evolve membership into a bespoke, tiered offering while building brand awareness and unifying business units through high-impact marketing.
- Matt Teshera, Vice President, Consumer Acquisition and Growth at AT&T, joins from Warner Media and will oversee marketing strategy, membership, insights, and marcom reporting to Burns.
- The leadership change affects marketing for Hagerty’s 2.7 million vehicles, positioning Hagerty to deepen ties with the Hagerty Drivers Club, Hagerty said.
- Hagerty's CEO called the hires `critical appointments`, and Teshera said `I'm honored to join the team and help shape what comes next,` directing readers to www.hagerty.com and www.newsroom.hagerty.com.
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Total News Sources51
Leaning Left6Leaning Right7Center19Last UpdatedBias Distribution59% Center
Bias Distribution
- 59% of the sources are Center
59% Center
L 19%
C 59%
R 22%
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