BYD Racco Received over 1,000 Orders Two Weeks After the Launch
Early buyers praised its cost-performance ratio as BYD aims for 10,000 cumulative orders by the end of 2026.
- On Monday, BYD announced its new Racco mini EV received over 1,000 cumulative orders in its first two weeks on the Japanese market, marking a significant early milestone for the company's first electric kei vehicle.
- Officially launched on July 28, the Racco aims to compete in Japan's kei car market long dominated by Nissan, Honda, Toyota, and Suzuki, with a starting price of $12,200 after government subsidies.
- Regarding trim preferences, 80% of buyers selected the Racco 300 Premium model; 37.5% of purchasers added the Racco as an additional vehicle, while 35.7% replaced their existing car.
- The Racco is cheaper than the Nissan Sakura, Japan's current best-selling EV at $15,000. BYD said it achieved "the fastest pace for any model introduced to date."
- By the end of 2026, BYD aims to secure 10,000 cumulative orders. The Racco offers up to 320 km of range, positioning the company in Japan's competitive electric kei segment.
12 Articles
12 Articles
BYD Racco received over 1,000 orders two weeks after the launch
The BYD Racco received over 1K orders two weeks after the launch in Japan as the company aims to secure 1K reservations by the end of 2026. The post BYD Racco received over 1,000 orders two weeks after the launch in Japan appeared first on CarNewsChina.com.
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BYD’s first electric kei car is shaking up Japan
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The Chinese manufacturer BYD is ambitious in Europe. On our continent, the manufacturer specializing in electric and hybrid cars has presented a wide range and even a second high-end brand, Denza. However, this is not the only region of interest BYD: the Japanese neighbour is also an important market where the electricity is still to be introduced. BYD has launched an electric kei-car, a first for a non-Japanese manufacturer, and the first resul…
Only 3.4 meters long is the mini car BYD Racco. But the car has so many special features, such as electric sliding doors, that it sells well. Also the price ensures. Only China looks into the tube. This article has been sorted under Technology, Electric Car, Mobility.
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