BYD will continue to employ a 'hybrid' fixed-price sales model, and believes it can avoid pitfalls encountered by Honda and Mercedes in recent times

BYD will continue to employ a 'hybrid' fixed-price sales model, and believes it can avoid pitfalls encountered by Honda and Mercedes in recent times

Fixed vehicle pricing can work for newer brands who do not have decades of dealership baggage, according to the boss of BYD Australia. BYD Australia believes its implementation of the agency sales model will be met with less criticism and pushback than other brands that have tried with non-negotiable, fixed prices. Unlike Honda and Mercedes-Benz however – which have both moved from ‘franchise’ agreements where dealers purchase and hold stock fr…