US EditionBYD Teases Tiny Japanese Kei Car Smaller and Cheaper than Atto 1
8 Articles
8 Articles
After Europe, BYD seems to really want to conquer the Japanese car market. The Chinese manufacturer will present a true "kei-car", this kind of car specific to the local market. Obviously with an electric motor under the hood.
BYD Just Did What No Foreign Carmaker Dared To Try In Japan
BYD teases an all-electric K-Car ahead of Tokyo show debut. 20 kWh battery, 180 km WLTC range, $17,000 starting price. First foreign-built model tailored for Japan’s kei-class market. Every so often, an automaker decides to walk straight into the lion’s den. Chinese giant BYD is doing exactly that by taking on Japan in one of its most tightly held automotive arenas. And it’s not with some brash performance car or luxury SUV, but with someth…
It was officially announced weeks ago and, in fact, it has not been few times that the new electric model of BYD has been seen circulating on the streets. This has been created by and for the Japanese market, although no one is already able to deny the possibility that it can expand into other territories, such as Europe. Despite having been officially announced as a Japanese Kei Car, let us remember that the European Union is about to legally i…
The relationship between Japan and China has not always been good. And the Japanese have not yet adopted Chinese cars or electric cars. The neighboring archipelago still remains a great challenge for Chinese manufacturers, who see it as an opportunity to develop in one of the most important markets in the world. In an attempt to convince, BYD will present at the Japan Mobility Show a small electric car that meets the format of the kei-cars. A fo…
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