US EditionBusiness messaging, WhatsApp engines of growth; biz digitisation driving headroom: Meta India head
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Business messaging, WhatsApp engines of growth in India: Meta India head
Meta, the parent company of WhatsApp, sees business messaging as the next engine of growth in India. Sandhya Devanathan, Vice President of Meta India, stated that more businesses are using WhatsApp to reach new audiences, particularly in sectors such as banking, e-commerce, gaming, and small businesses.
Business messaging, WhatsApp engines of growth; biz digitisation driving headroom: Meta India head
Business messaging, WhatsApp engines of growth; biz digitisation driving headroom: Meta India head Business messaging and WhatsApp are the next engine of growth and key priority for Meta in India, its top executive said exuding confidence that the company is ''just getting started'' given the ''immense headroom'' here, as more businesses digitise and transform.Businesses across the board are innovating and using WhatsApp to reach new audiences …
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