Business Intelligence: The power of data-driven market research - Business Intelligence Marketing

In the dynamic world of marketing, the ability to understand and connect with audiences is more crucial than ever. For college students preparing to enter this field, it is essential to recognize how digital transformation and access to large volumes of data are redefining communication and relationship strategies with consumers. Carolina Ulloa, marketing professor at Florida State University, explains that traditionally, companies used market r…

Business Intelligence: The power of data-driven market research - Business Intelligence Marketing

Business Intelligence: The Power of Data-driven Market Research Today’s commercial markets are increasingly complex. Competition is stronger, customers have more choices and access to information, and decision makers need to act quickly. In this context, business intelligence (BI) is a key tool. It is a discipline that helps with the analysis of data to help enhance the performance of organizations. With this advanced technology, companies can u…