Burnham’s crackdown on ‘price-gouging’ splits supermarkets
4 Articles
4 Articles
Burnham’s crackdown on ‘price-gouging’ splits supermarkets
Tesco and Sainsbury’s have stood firm after the boss of Aldi hit out at loyalty discounts, as a “price-gouging” row threatens to divide British supermarkets. Giles Hurley, the chief executive of the discount grocer, has backed the government’s plans to clamp down on retailers which offer “misleading” discounts which do not offer real-terms value. Aldi is one of the few UK supermarkets who do not offer special prices to loyalty card members. At t…
The discounts shoppers see in stores can be misleading. The head of Aldi supports British government measures to crack down on deception.
Aldi's UK boss has backed the government's crackdown on misleading supermarket deals and has also criticised Tesco and Sainsbury's loyalty schemes. Giles Hurley says shoppers are often persuaded that they are getting a good deal based on the amount of savings advertised rather than the actual price of the product.
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