Aldi boss wades into supermarket ‘price-gouging’ row

Aldi boss wades into supermarket ‘price-gouging’ row

The boss of Aldi has waded into the bitter row over whether supermarkets are profiteering off of struggling customers as he backed a government crackdown on “rip-off” discounts. Giles Hurley, the chief executive of the discount grocer, said the government is “right” to take on misleading discounts and promotions “in their work to tackle cost of living pressures”. “For too long, shoppers have been bombarded with discount signs and loyalty prices …

Aldi boss backs Government crackdown on ‘fake discounts’

Aldi UK chief executive Giles Hurley has backed the Government’s plans to crack down on misleading supermarket promotions, arguing that loyalty prices and prolonged discounts can make it harder for shoppers to judge the true value of a deal.His comments come after Prime Minister Andy Burnham announced plans to ban misleading pricing practices, including artificial “was” prices and discounts that give shoppers a false impression of the saving the…

Head Of Aldi UK Takes A Swipe At Loyalty Pricing Used By Rival Supermarkets

Giles Hurley, CEO of Aldi UK and Ireland, has backed Prime Minister Andy Burnham’s plan to crack down on what he called “invented reductions”, with supermarket loyalty pricing an area that could face more scrutiny. As part of a pledge (more…) The post Head Of Aldi UK Takes A Swipe At Loyalty Pricing Used By Rival Supermarkets appeared first on KamCity.

Aldi boss backs crackdown on ‘fake’ supermarket discounts

Aldi UK boss Giles Hurley has backed government plans to crack down on misleading supermarket promotions, claiming loyalty prices and continual discounts can obscure the true value shoppers receive. Hurley said ministers were “right” to target misleading discounts and promotions as part of efforts to ease cost-of-living pressures, arguing shoppers were increasingly confronted with offers that appeared more attractive than they were. “For too lon…