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Burkina Faso / Generational Marketing in Africa: What Boukary Zorom's Masterclass Has Revealed About the Generations of Baby Boomers at Gen Z, Alpha Generation and IA
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How to adapt its marketing strategy to generations in Africa? Lessons from Ouagadougou's Masterclass How to adapt marketing across generations? Here is the problem that underlies the masterclass led by Boukary Zorom, Marketing Specialist and Digital Business, Regional Director CANAL+ DRC, this Saturday, May 30 at Digital Business School in Ouagadougou. No more unique marketing for all. From telephony to mass media, companies are pushing their in…
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