Burger King Holds Prices as Beef Costs Test Its Turnaround

Burger King tackles soaring beef costs without squeezing customers

One of the country’s largest fast-food chains has reclaimed its "throne" as the nation’s No. 2 burger chain, with Burger King betting that better food without higher prices can keep cost-strained customers coming through the door."You can outrun costs with traffic if you're building your business and that's what we've been doing and that's what we'll continue to do in each chapter of elevation as we move through the menu… to elevate everything o…

Burger King holds prices as beef costs test its turnaround

Burger King is responding to higher beef costs by trying to attract more customers without immediately raising prices. The strategy has helped the chain regain the No. 2 position in US burger-system sales from Wendy’s and post 8.5% same-store sales growth in the second quarter, but it also transfers more near-term cost pressure to franchisees. Holding price becomes part of the product Burger King US and Canada President Tom Curtis said the chain…

Financial News Network - Burger King tackles soaring beef costs without squeezing customers

Burger King reclaimed its No. 2 burger chain spot from Wendy's with 8.5% same-store sales growth and revamped chicken nuggets roll out Sept. 1.Read More …