Burberry's Entry-Level Luxury Lures New Buyers

Burberry's entry-level luxury lures new buyers

UK luxury brand Burberry has beaten forecasts for second-quarter sales and first-half profit, saying its more affordable products had won over younger shoppers in the US and China.

Burberry’s Sales Rise on Robust Demand for Its Trench Coats

Burberry Group Plc’s effort to lower prices and target aspirational shoppers looking to enter the luxury market is paying off, with growth in China bucking a wider industry slowdown.

Burberry reports sales boost from trench coats and says turnaround ‘working’

The luxury fashion firm said revenues grew 6% to £1.1 billion in the six months to September 26.

Burberry Grows 6% in Q2, Carried by China and US

Now two years into the Burberry Forward turnaround plan, the British company marks its fifth consecutive quarter of growth. Local demand over tourism remains the core revenue driver globally.

Burberry shares jump as trench coat back in fashion

Shares in Burberry soared after the British fashion house returned to profit off the back of renewed demand for its iconic trench coat.  The FTSE 100 group took a £19m pre-tax profit in the six months to the end of September, recovering from its £48m loss at the same time last year, as its revenue [...]

Burberry reports stronger sales as turnaround gains pace

The British luxury brand recorded higher sales in the US and China, where it says it has won over Gen Z shoppers.