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Bunny baskets and Seder staples: Kansas's Easter and Passover trends

Retailers say Easter candy is lifting seasonal sales as shoppers buy more jelly beans, chocolate bunnies and other holiday staples.

  • Easter and Passover are driving significant seasonal spending across Texas stores, with shopping data revealing surges in holiday-related categories as families prepare for celebrations.
  • Demand for gardening supplies—including soil, mulch, and fertilizer—spiked as shoppers use the holidays as a launchpad for spring projects and seasonal refreshes.
  • Reese's Peanut Butter Eggs rank as the top-selling Easter candy, while chocolate bunnies and jelly beans continue to dominate shopping carts nationwide.
  • Passover staples including matzah, matzo ball mix, gefilte fish, and horseradish saw sharp sales increases, marking their most significant moment of the year.
  • Combined, these two holidays create one of the busiest shopping periods of the spring, with retailers reporting consistent demand across both categories.
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Bunny baskets and Seder staples: Texas's Easter and Passover trends

Instacart reports on Easter and Seder trends in Texas and across the country.

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Bias Distribution

  • 55% of the sources lean Left
55% Left

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Dothan Eagle broke the news in on Tuesday, March 31, 2026.
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