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Bumble is getting rid of the swipe, CEO says
Whitney Wolfe Herd said Bumble will replace swiping with AI features after paid users fell 21% in the first quarter.
- On Thursday, Bumble CEO Whitney Wolfe Herd confirmed to Axios that the dating app will remove swiping, calling the move "revolutionary for the category" as part of a major overhaul later this year.
- Wolfe Herd stated that "people are feeling exhausted" and fatigued, believing the swipe mechanic has degraded their love lives. Bumble's paid users fell about 21% to 3.2 million in the first quarter.
- Bumble will also remove the requirement that women message men first in heterosexual matches, though the app will preserve "the essence of what was always meant to be women making the first move," Wolfe Herd said.
- The company is pivoting toward AI-driven matchmaking, testing an AI-powered dating assistant called Bee that interviews new users and recommends potential matches to replace the traditional swipe mechanic.
- Bumble's stock has plummeted more than 90% since its 2021 IPO, and the company hopes this "deliberate reset" will attract new users and improve ecosystem health amid broader financial challenges.
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technewstube.comBumble is getting rid of the swipe, CEO says
"We are going to be saying goodbye to the swipe," CEO Whitney Wolfe Herd said.
·United States
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Bumble CEO reveals it's killing off the swipe on "The Axios Show"
·Washington, United States
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Bumble also plans to launch an AI dating assistant called ‘Bee’, who will learn users’ preferences and act as a personal matchmaker
Coverage Details
Total News Sources12
Leaning Left4Leaning Right0Center1Last UpdatedBias Distribution80% Left
Bias Distribution
- 80% of the sources lean Left
80% Left
L 80%
C 20%
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