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Meet The Brouillard, Bugatti’s First Hypercar From Their Exclusive Bespoke Program

Summary by Maxim
(Bugatti) Like the Rolls-Royce Coachbuild division catering to the top 1 percent of the marque’s customers who commission one-off vehicles built from the ground up—such as the $31 million Arcadia Droptail—Bugatti is now offering similarly comprehensive personalization through its Programme Solitaire. The inaugural creation, named Brouillard, is a breathtaking coupe that pays tribute to Ettore Bugatti’s beloved majestic thoroughbred. (Bugatti) Th…
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HiConsumption broke the news in on Monday, August 11, 2025.
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