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Bugatti CEO to stop leaving keys inside cars after Chiron theft
On Wednesday, October 29, a thief stole a $3.3 million Bugatti Chiron from the Bugatti Rimac campus near Zagreb, Croatia. Bugatti Rimac CEO Mate Rimac confirmed the theft of his personal vehicle from the unfenced production site.
Rimac regularly left keys inside his cars due to Croatia's safety culture. A 36-year-old Croatian man seeking employment at the facility spotted the keys and drove the hypercar away, later claiming the situation was "like it was my fault."
Using live telemetry data, Rimac and his team tracked the vehicle's speed and fuel level as it sped toward Slovenia. Rimac jumped into his Porsche 911, pursuing the thief at "full throttle" across borders into Austria.
Austrian Police intercepted the Chiron near Graz after the thief stopped for fuel. Rimac decided not to press charges, though the suspect still faces potential prosecution from Austrian and Croatian authorities.
Following the recovery, Rimac vowed to change his habits, stating "I will not do that anymore." He warned potential thieves: "we have all the data, and you can't do anything with the car without us.