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USA Today’s Owner Is Partnering with Palantir to Monetize Readers' Data. Journalists Nationwide Aren't Happy
The media chain said the partnership will help it turn reader signals into actionable intelligence as monthly unique visitors fell by 22 million.
- On Thursday, USA Today Co. announced a partnership with AI firm Palantir to monetize reader data, prompting more than 800 employees across 31 unionized newsrooms to demand dissolution of the deal on Monday.
- Palantir is known for military targeting software and immigration enforcement tools, and is founded by tech oligarch Peter Thiel, a self-declared skeptic of democracy, raising conflict-of-interest concerns.
- Employees expressed concerns that the partnership undermines trust in news outlets regularly covering the government agencies Palantir supports, while fearing data security risks to sensitive source information.
- USA Today CEO Mike Reed defended the move as a business decision strengthening audience engagement, while vice president of labor relations Amy Garrard stated editorial independence remains guided by longstanding journalistic standards.
- Industry-Wide struggles to monetize content amid declining search traffic prompted the deal, though reporters fear these shifts may jeopardize the safety of sensitive source information in coming months.
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Axel Springer, Politico, and USA TODAY: Palantir’s Expanding Newsroom Client List
If you’re tired of censorship and surveillance, subscribe to Reclaim The Net. USA TODAY Co which owns more than 200 local newspapers and its national daily, USA TODAY, has told investors that it has hired Palantir to work on the data it holds about its readers, and the plan it described is a plan to...
USA Today cooperates with Palantir to analyze user data with AI and increase revenue. Palantir is known for its close ties with intelligence services and the military, but also supports humanitarian operations.
·Munich, Germany
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Coverage Details
Total News Sources15
Leaning Left4Leaning Right2Center3Last UpdatedBias Distribution45% Left
Bias Distribution
- 45% of the sources lean Left
45% Left
L 45%
C 33%
R 22%
Factuality
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