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BTS’ Jin boosts K-pop’s overseas sales to KRW 1.23 trillion with Paris Olympics torch role

Summary by The Express Tribune
On July 24, 2024, BTS' Jin (Kim Seok-jin) was reported to have significantly influenced K-pop’s international sales, reaching KRW 1.23 trillion ($889.12 million).  His participation in the 2024 Paris Olympics torch relay has notably increased K-pop sales across Europe. Newsian highlighted a KRW 315.9 billion increase in foreign K-pop sales from 2023. Asia continues to dominate as the largest market for K-pop, contributing 60.2% (KRW 156.6 billio…

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