Brooks Brothers Courts New Generation With Modern Take on Preppy Style

How Brooks Brothers is refreshing the oldest apparel brand in the US

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

Brooks Brothers Courts New Generation With Modern Take on Preppy Style

Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.

Brooks Brothers Invites Cast to ‘Make It Yours’ in Spring Campaign

The faces in the Brooks Brothers spring ads come from a wide range of backgrounds.

BROOKS BROTHERS CASTS BEVY OF BIG NAMES FOR “MAKE IT YOURS” CAMPAIGN

The campaign, which senters on personal style, casts an eclectic group that includes Leslie Bibb, Nick Wooster, and Bethann Hardison. The post BROOKS BROTHERS CASTS BEVY OF BIG NAMES FOR “MAKE IT YOURS” CAMPAIGN appeared first on MR Magazine.