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Brits are most adventurous with taste at the age of 26
A study of 2,000 British adults shows 30% say taste buds mature in their 20s, with curiosity and travel driving adventurous eating habits.
- Domino's released a OnePoll study ahead of Monday's CHICK 'N' DIP launch showing Brits are most adventurous with taste at 26.
- Izzy Gardener said travel exposes people to new flavours, and Domino's brand representative explained the brand aims to make world tastes accessible as tastes evolve through travel and social influence.
- Curiosity drove trials, with 41 per cent citing it, and 13 per cent tried new flavours after seeing them on TikTok, as survey data show frequency differences by age.
- Domino's emphasised that dips let customers explore global tastes in one order, supported by a Domino's-commissioned OnePoll survey of 2,000 adults, ahead of Monday, February 9, 2026.
- Looking beyond the launch, travel importance and food preferences help explain taste exploration, with the average travelled once a year and returned with £36 leftover.
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26 Articles
26 Articles
Coverage Details
Total News Sources26
Leaning Left2Leaning Right1Center16Last UpdatedBias Distribution84% Center
Bias Distribution
- 84% of the sources are Center
84% Center
11%
C 84%
Factuality
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