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What the LVMH Influencer Ruling Means for ‘Super Fakes’ Enforcement
Summary by worldtrademarkreview.com
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What the LVMH influencer ruling means for ‘super fakes’ enforcement
A closely watched UK damages decision offers brand owners fresh guidance on pursuing influencers, quantifying losses and leveraging reputation-based trademark claims, even where the courts are reluctant to assume every counterfeit sale represents a lost genuine purchase.
A court in the UK has ordered an influencer and her company to pay £213,000 to Louis Vuitton Moet Henessy and four brands they own for selling counterfeit luxury goods from these brands.
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