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British Airways Parent IAG Bets Big on Advertising

Summary by Adweek
The new media network promises a unified approach and deeper audience targeting.

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British Airways Parent IAG Bets Big on Advertising

The new media network promises a unified approach and deeper audience targeting.

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Merca2.esMerca2.es

IAG Launches IAG Media, Its Advertising Business for 122 Million Customers, with Nacho Tovar as CEO

IAG launches IAG Media, its advertising business to reach 122 million customers of its airlines. Nacho Tovar runs the new division. La entrada IAG launches IAG Media, its advertising business for 122 million customers, with Nacho Tovar as CEO aparece primero en Merca2.

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DircomfidencialDircomfidencial

Iberia’s Owner Launches New Media and Advertising Business

Nacho Tovar is the CEO of IAG Media, which will connect brands with 122 million customers of the group's airlines.

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Adweek broke the news on Thursday, November 12, 2026.
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