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Brinker International Promotes George Felix to EVP, Chief Marketing Officer
George Felix's marketing leadership boosted Brinker’s market cap from $1.3 billion to $6.25 billion and will now guide Maggiano's repositioning and execution.
- On March 2, 2026, Brinker announced the promotion of George Felix to executive vice president and chief marketing officer for Chili's and Maggiano's.
- Citing brand gains, Brinker promoted George Felix after helping Chili's return to leadership and increasing market capitalization from $1.3 billion to $6.25 billion as of March 2, 2026.
- A decorated marketer, George Felix holds industry accolades and reports to Kevin Hochman, Brinker CEO and President.
- Partnering with operations, Felix will influence more than 1,600 restaurants across 31 countries and two U.S. territories to improve execution and brand alignment.
- Elevating Felix is intended to apply his proven playbook to Maggiano's and support the Back to Maggiano's strategy, as Brinker announced last week.
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26 Articles
26 Articles
abc12/WJRT+23 Reposted by 23 other sources
Brinker International Promotes George Felix to EVP, Chief Marketing Officer
Felix to apply category-leading discipline and marketing vision to both Chili's and Maggiano's
·Flint, United States
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Coverage Details
Total News Sources26
Leaning Left1Leaning Right0Center12Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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