See every side of every news story
Published loading...Updated

'Brilliant artist': Provocateur Demna takes on slumping Gucci

  • Demna, the 44-year-old designer, is set to conclude his tenure at Balenciaga with a final presentation on Wednesday and will take on his new role at Gucci the following day.
  • He built Balenciaga's success over a decade with provocative designs and showmanship, increasing annual sales from $350 million to about $2 billion by 2022.
  • Demna has faced controversy, including a February 2023 apology for an ad campaign with underage models resembling bondage gear, and his work often reflects his childhood trauma from fleeing war in Georgia.
  • Kering CEO Francois-Henri Pinault described Demna's impact as significant and emphasized that his innovative vision is precisely the type of creativity Gucci requires, especially considering the brand's sales decline last year.
  • Demna's move represents a challenging step to revive Gucci, a key Kering brand, while investors reacted with a 12 percent share drop following the announcement.
Insights by Ground AI
Does this summary seem wrong?

74 Articles

All
Left
9
Center
20
Right
13
Center

Georgian Stylist, new artistic director of Gucci ...

·Brussels, Belgium
Read Full Article
ABC FOX MontanaABC FOX Montana
+70 Reposted by 70 other sources
Center

'Brilliant artist': Provocateur Demna takes on slumping Gucci

Celebrated, controversial and clearly up for a challenge, fashion designer Demna is set to step into one of the most difficult jobs in the luxury clothing industry next week as chief creative at struggling Gucci.

·Missoula, United States
Read Full Article

The departure of designer Demna of the Balenciaga brand is the main novelty of the Paris High Costure Week that opens on Monday, with 27 parades in programming. The 44-year-old Georgian designer will present his latest collection for the brand on Wednesday, before going to Gucci. And that is just one of the elements that add to the “drama” that is lived in the world of fashion today, after the intense changes that have occurred in the artistic d…

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 48% of the sources are Center
48% Center
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Quién broke the news in on Sunday, July 6, 2025.
Sources are mostly out of (0)

You have read 1 out of your 5 free daily articles.

Join millions of well-informed readers who use Ground to compare coverage, check their news blindspots, and challenge their worldview.