Brian Armstrong Explains Why Coinbase Made The Poorly Received Karaoke Super Bowl Ad: 'The First Step Is Even Being Noticed...'

Brian Armstrong Explains Why Coinbase Made The Poorly Received Karaoke Super Bowl Ad: 'The First Step Is Even Being Noticed...'

Coinbase Global Inc. (NASDAQ:COIN) CEO Brian Armstrong said Thursday that the company’s karaoke-style advertisement during Super Bowl LX was a deliberate bid to draw people’s attention in a crowded market. Armstrong Defends Ad Choice In an X post, Armstrong called the Super Bowl an “overwhelming” event where even getting noticed could be challenging due to fierce competition for viewers’ eyeballs. “The first step is even being noticed. Only then…