BrewDog Launches ‘Under New Ownership’ Campaign, Marking a New Era of Fresh Energy, New Backing and Award-Winning Beer
Tilray has invested nearly $50 million and reopened 16 bars as BrewDog rolls out promotions across grocery, pubs and convenience channels.
- BrewDog launched its 'Under New Ownership' marketing campaign today, marking the first major promotional effort since Tilray Brands acquired the Scotland-based brewer earlier this year.
- Following the acquisition, Tilray invested £50 million to stabilize operations and reopened 16 BrewDog bars, including an industry-first community bar in Inverurie, Scotland.
- Advertising for the campaign appears on large-format outdoor sites and digital screens in high-footfall locations, while Tilray published a letter outlining brand plans in 70,000 print copies of City AM.
- To boost trade momentum, BrewDog is offering on-trade customers the chance to win one of up to 1,000 free kegs of Wingman, while grocery retailers access promotional pricing on £3 Punk IPA four-packs.
- BrewDog recently swept awards at the 2026 World Beer Awards, positioning the brand to build an even bigger global business through renewed focus, investment, and consumer connection under Tilray ownership.
13 Articles
13 Articles
BrewDog Launches 'Under New Ownership' Campaign, Marking a New Era of Fresh Energy, New Backing and Award-Winning Beer
Under Tilray ownership, BrewDog is back on the front foot — with fresh investment, renewed energy and award-winning beers driving the next chapter for one of the UK and Europe’s biggest craft beer brands. ELLON, Scotland and LONDON, Sept. 22, 2026 (GLOBE NEWSWIRE) — BrewDog, by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), is launching […]
Cambridge Times
BrewDog Launches ‘Under New Ownership’ Campaign, Marking a New Era of Fresh Energy, New Backing and Award-Winning Beer
Under Tilray ownership, BrewDog is back on the front foot — with fresh investment, renewed energy and award-winning beers driving the next chapter for one of the UK and Europe’s biggest craft beer brands.
BrewDog launches 'Under New Ownership' campaign
New tricks under Tilray for BrewDog Craft beer brand BrewDog has rolled out its ‘Under New Ownership’ marketing campaign to highlight its new owners Tilray Brands. DRINKS firm Tilray Brands has launched a major multi-platform marketing campaign for BrewDog to highlight the craft beer brand has entered a new era under its leadership. Marking fresh investment into the brand, the campaign will spread out the message through major out-of-home and ab…
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