Brazil’s Most Popular Bank Brings Its Vibrant Brand to the U.S.
5 Articles
5 Articles
Brazil’s most popular bank brings its vibrant brand to the U.S.
Launching a bank in the U.S. involves layers of super complex compliance, legal requirements, and auditing. For Nubank, a Brazilian-based digital bank that launched in the U.S. last month under the name Nu, the branding was actually the hardest part. Building a customer support team or launching a platform for credit cards “are clear, more objective things that we need to do,” cofounder Cristina Junqueira tells Fast Company. “The brand is, in my…
US CEO Cristina Junqueira focuses on building trust through credit options and brand creation.
Nubank enters the U.S. with the Nu brand and its co-founder admits that rebranding was harder than compliance. The lesson for your expansion. The Nubank entry arrives in the U.S.: Cristina Junqueira admits that rebranding in international expansion was the hardest thing to do.
Revolution, Nubank, Coinbase and Ripple have different business models, but they share a movement that can change their relationship with the financial system: the four have applied for federal banking licenses in the United States. Companies that grew thanks to digital services now seek to enter one of the most regulated activities of the economy. The [...]
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