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Brazil’s Bolsonaro is barred from this year’s election. Can his AI avatar campaign instead?

Leftist parties say the synthetic video could influence voters and bypass a public communication ban on Jair Bolsonaro.

  • On Saturday, an AI-generated avatar of former Brazilian President Jair Bolsonaro appeared at the campaign launch for his son, Senator Flavio Bolsonaro, testing how synthetic media might reshape Brazil's October election.
  • Former President Jair Bolsonaro remains under house arrest following his conviction for attempting to overturn the 2022 election, which he lost to President Luiz Inacio Lula.
  • On Sunday, a coalition of center-left and leftist parties filed a petition with the Superior Electoral Court, arguing regulations "ban synthetic content capable of reproducing real people to influence voter intent."
  • President Justice Kassio Nunes Marques stopped short of condemning the video, while legal expert Ivar Hartmann at Insper noted that Bolsonaro likely faces no penalties because he did not authorize the AI-generated message.
  • The episode highlights broader concerns about AI in politics, with former TSE leader Marco Aurelio Mello stating, "The challenge with artificial intelligence is that it is virtually impossible to control.
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13 Articles

Left

At the PL convention, held on Saturday 25th, a video was shown in which a digital version of Jair Bolsonaro appears speaking first person and declaring support for the son's candidacy

·São Paulo, Brazil
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ReutersReuters
+3 Reposted by 3 other sources
Center

Brazil's Bolsonaro is barred from this year's election. Can his AI avatar campaign instead?

·London, United Kingdom
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Lean Right

'Bolsonaro de IA' sends message to Flavio in launch of candidacy Minister Alexandre de Moraes, of the Supreme Federal Court (STF), gave 48 hours for the defense of former president Jair Bolsonaro if the use of image and voice of the former president in video generated by Artificial Intelligence (IA), displayed at the national PL convention on Saturday (25). In the recording, the image of the former president claims to be "locked and silenced by …

·Rio de Janeiro, Brazil
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Minister Alexandre de Moraes, of the Supreme Federal Court (STF), determined on Tuesday (28) that the defense of former President Jair Bolsonaro manifests itself, within 48 hours, on the use of his image and voice in a video produced by artificial intelligence (IA) and displayed during the National Convention of the Liberal Party (PL), held on Saturday (25). In the decision, Moraes states that it is necessary to clarify whether Bolsonaro authori…

·Quadra, Brazil
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The Straits Times broke the news in Singapore, Singapore on Tuesday, July 28, 2026.
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