Published 06/28/2023 1:05:04 p.m.

Branding ng bayan: Tourism slogans for the Philippines through the years

Summary by Ground News

The Department of Tourism launched a new tourism slogan on Tuesday, June 27. It's the latest era in the constantly shifting identity of Filipino tourism campaigns. Here's a look back at some of the Philippines tourism slogans through the years: Where Asia Wears a Smile, Pilipinas Kay Ganda, WOW Philippines.

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Branding ng bayan: Tourism slogans for the Philippines through the years

MANILA, Philippines – The Department of Tourism launched a new tourism slogan on Tuesday, June 27, presenting the world with a new imperative: “Love the Philippines.” It’s the latest era in the constantly shifting identity of Filipino tourism campaigns, which, over the years, has straight-up invited visitors to travel around the country, painted the Philippines as a “wealth of wonders” and a country of smiles, put the spotlight on the country’s …

06/28/2023 1:05:04 p.m.·Philippines

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