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Brand Researcher Explains How Many Santas Can Fit in Lapland – It's Tornio's Turn to Get Its Own

Summary by Yle
According to the brand researcher, Santa's strong brand cannot be owned by anyone, and therefore it should be utilized in new ways and in many different places.

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yleyle
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Brand Researcher Explains How Many Santas Can Fit in Lapland – It's Tornio's Turn to Get Its Own

According to the brand researcher, Santa's strong brand cannot be owned by anyone, and therefore it should be utilized in new ways and in many different places.

·Finland
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yle broke the news in Finland on Wednesday, February 25, 2026.
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