Brand Journalism Festival: "For 65% of Italians Confidence in the Media in Decline"
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A credible trust, starting from the people who work in the company, is built only in one way, i.e. through transparency and credibility: Alessandra Teruggi, Head of Corporate Communication Metro Italia, on the sidelines of the Brand Journalism Festival that was held in Milan.
The third edition of the Brand Journalism Festival, promoted by Social Reporters, was held today at the IBM Studios in Milan. The article Brand Journalism Festival 2026, for 65% of Italians, has decreased their confidence in the media comes from Fortune Italia.
Giornale Radio
65% of Italians declare that their confidence in the media has decreased in the last five years. The traditional sources are above all to lose credibility: the confidence in television falls to 47% (-10 points compared to 2025), that in radio to 47% (-16), in paper newspapers to 46% (-14) and in those online to 45% (-12). This is revealed by the research "The state of information in Italy." Rhetorical fortresses, narrative archetypes and social …
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