The value of today's communicator cannot be linked only and exclusively to the ability to create a text when there is a technology that can do it in seconds. The real value of the communicator today lies in the responsibility he assumes in the elaboration and making public this text. [...] The article Baron (Accenture): "The value of the communicator is no longer to create a text, but to make it public" comes from Calabria News.
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(Adnkronos) - It is obvious that the value of today's communicator can no longer be linked only and exclusively to the ability to create a text when it exists
It is obvious that the value of today's communicator can no longer be linked only and exclusively to the ability to create a text when there is a technology that can do so in a few seconds. The real value of the communicator today lies in the responsibility he assumes in the elaboration and making public this text. Thus Armando Barone, communication director of Accenture Italia, in the margins of the Brand Journalism Festival that was held in Mi…