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Affection and Friendship Are at the Heart of Year-End Campaign by Bradesco Seguros Group
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Affection and friendship are at the heart of year-end campaign by Bradesco Seguros Group
São Paulo, December 2025 – The Bradesco Seguros Group, the largest insurance conglomerate in Latin America, presents its new holiday campaign, entitled “The Discovery,” which provides a touching reflection on the role of friendship and human connection. Created by AlmapBBDO, the film follows the story of a shy little girl who finds a magic pencil. She starts drawing beings that come to life, and start keeping her – and others – company. The narr…
The production presents a sensitive story about human connections and the transformative power of care.
·Brazil
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