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Boston's new National Women's Soccer League team announces name change

On March 26, 2025, Boston's National Women's Soccer League expansion team announced it would be known as Boston Legacy Football Club, marking the team's second attempt at choosing a name.
The name change was prompted by a marketing flop and sharp criticism following the unveiling of the initial name, BOS Nation FC, which is an anagram for Bostonian.
After a disastrous rollout of the "Too Many Balls" marketing campaign in October, which was considered offensive by some, the team collected hundreds of name suggestions and conducted a quantitative analysis of fan feedback through a survey of 1,500 fans and brand professionals, creating a shortlist of 14 names.
Jennifer Epstein, the controlling owner, stated the club ultimately settled on Boston Legacy FC to reflect a city that breathes competition, passion, and pride, while also paying tribute to those who paved the way, and to the gamechangers who helped build previous women's professional teams in Boston.
Boston Legacy FC, set to kick off its inaugural season in 2026, aims to renovate White Stadium and share it with Boston Public Schools sports teams, but the $200 million project has faced scrutiny and a trial due to concerns about privatizing public land, though a judge denied the plaintiffs' first lawsuit in March 2024.

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NWSL expansion team rebrands as the Boston Legacy after shedding previous name

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