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Borderlands 4 Standard Edition Price Set at $70 After All

WORLDWIDE, JUN 16 – Gearbox and 2K confirmed Borderlands 4’s standard edition at $70, below the $80 industry trend, with Deluxe and Super Deluxe editions priced at $100 and $130, respectively.

  • Gearbox Software announced the Borderlands 4 Standard Edition launch at $69.99 with pre-orders going live on June 16, 2025.
  • This announcement followed weeks of online discourse and controversy sparked by CEO Randy Pitchford’s earlier tweets about a possible $80 price tag.
  • Borderlands 4, an action-packed RPG shooter set on the newly introduced planet Kairos, is scheduled for global release on September 12, 2025, for PlayStation 5, the latest Xbox consoles, the upcoming Nintendo Switch model, and PC.
  • Pitchford stated, “if you’re a real fan, you’ll find a way to make it happen,” while 2K Games confirmed the game’s price will remain $70 despite increased production costs.
  • The $70 price setting suggests the publisher aims to balance rising development expenses and market sensitivity while avoiding the growing $80 AAA game trend.
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Kotaku broke the news in on Monday, June 16, 2025.
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