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Boots Reveals the Six Beauty and Wellness Trends Set to Shape 2026 (Aff)
Boots identified six key trends using data from 17 million Advantage Card holders, highlighting a 755% rise in electrolyte searches and surging international brand sales.
- Thursday, 12th Mar 2026, Boots published its 2026 trends report using data from 17 million Advantage Card holders and launched Wellthy after online interest surged.
- Consumer shifts toward attainable wellness and personality-led beauty, with Boots noting rising demand for international brands as a key driver.
- Boots highlights tangible product examples and promotions, including Cetaphil Advanced Defence Serum at 19.87£ from 26.50£ and Gut Wealth signals for over 6.5 million in the UK, supporting health-driven routines.
- For the first time shoppers can buy trend-aligned items via boots.com, and Boots is operationalising these trends with Living Proof promotions and Wellthy availability.
- Longer-Term shifts highlight optimisation, prevention and joy, with Boots noting K‑Beauty will expand into K‑Fragrance, K‑Haircare and K‑Pharmacy this year.
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