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Boots Reveals the Six Beauty and Wellness Trends Set to Shape 2026 (Aff)
Boots identified six trends including a 755% rise in electrolyte searches and rapid K-Beauty growth, launching new wellness products to meet evolving consumer needs.
Boots released a 2026 trends report showing six beauty and wellness trends from 17 million Advantage Card holders and a 755% rise in electrolyte searches prompted Wellthy by Boots' new Daily Hydration Electrolyte range.
K-Beauty's rapid growth at Boots shows 65% of customers purchased international brands in the past six months, with sales up fivefold last year.
Boots flags gut health as a major area by noting more than 6.5 million people in the UK struggle with gut problems, highlighting Gut Wealth's nine-ingredient vegan sachets rated 4.7 stars from 900+ reviews and its Medtech and Healthtech StartUp of the Year 2024 award.
Boots is making its trends shoppable online while running offers such as 25% off first orders by March 8 and a free shampoo when you spend 35 pounds on Living Proof.
Boots highlights category expansion into K-Fragrance, K-Haircare and K-Pharmacy, with product launches like Living Proof's Clarifying Detox Shampoo at 32 and Cetaphil's serum on sale at 19.87.