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Boots Adds £14.99 Arabian-Inspired Fragrances as Luxury Perfume Trend Grows
Boots says the five 100ml Eau de Parfums are aimed at shoppers seeking long-lasting, luxury-inspired scents without designer prices.
On Monday, July 13, 2026, the retail chain Boots launched the new Jawhara Eau de Parfums collection, with each of the five Arabian-inspired fragrances priced at £14.99 per 100ml bottle.
Arabian-Inspired scents are a rapidly growing beauty trend, noted for their depth and longevity, with bolder notes designed to linger on skin throughout the day rather than fade quickly.
The Jawhara range includes five distinct varieties: the floral Golden Nectar, woody Oud Velvet, ambery Amberwood Nomad, sweet and fruity Sweet Dates, and the modern floral Sultan Rose.
Previously linked to niche houses and higher costs, this launch brings these luxury-inspired scents to the high street, allowing shoppers to experiment without committing to expensive designer alternatives.
Customers can purchase the full collection online at Boots, positioning these products as an entry point for consumers exploring deeper, more complex fragrance profiles.