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Booking Holdings Is Forming a New B2B Unit, Agoda CEO Is Overseeing it: Scoop

Summary by Skift
Booking Holdings has an uphill climb to rival Expedia's scale in B2B, but the formation of a consolidated business unit could help Booking become a more formidable competitor.

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Booking Holdings Is Forming a New B2B Unit, Agoda CEO Is Overseeing it: Scoop

Booking Holdings has an uphill climb to rival Expedia's scale in B2B, but the formation of a consolidated business unit could help Booking become a more formidable competitor.

·New York, United States
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Skift broke the news in New York, United States on Friday, July 10, 2026.
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