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BOE and JD.com celebrate four years of partnership
The companies launched new alliances, a joint institute and an S+ quality standard as they extend their co-creation model overseas.
- During the London Design Festival, technology giant BOE and the retail Group celebrated four years of partnership, with representatives attending the "Reviving Craft" exhibition to showcase their global expansion strategy.
- They are leveraging their "Powered by BOE" philosophy to replicate Chinese technical standards overseas, aiming to integrate into local communities and shift the industry from competition to symbiosis.
- Collaborative efforts include the Esports Alliance, now consisting of 28 global brands, and the High-Value Ecosystem Industry Alliance, alongside the "Three-True Promise" for 100-inch screens enhancing gaming value chains.
- Joybuy has launched in six countries in Europe with an "order in the morning, receive in the afternoon" service covering over 40 million people, while BOE's overseas revenue now exceeds 50% of the total.
- Future collaboration will explore overseas brand marketing and power-efficient digital products, building on their joint institute for technological innovation to forge a new pathway for integrated global display industry development.
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Leaning Left2Leaning Right0Center33Last UpdatedBias Distribution94% Center
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94% Center
C 94%
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