Bob’s Red Mill Gets a Charming Logo Redesign to Stand Out on Store Shelves

Bob's Red Mill reveals redesigned packaging

The iconic Oregon food brand worked with design agency Turner Duckworth on the refreshed look.

Bob’s Red Mill gets a charming logo redesign to stand out on store shelves

When Bob’s Red Mill began in 1978, it was a flour company operated out of a literal red mill by one dedicated married couple. Since then, it’s grown into a grocery store staple with more than 200 products—and, along the way, its fascinating brand story has gotten lost amidst a sea of colorful, overwhelming packaging. To fix that, the company has spent three years on a full branding overhaul to bring all of its products back under one mill roof. …

Turner Duckworth Looked to Farmstead Signage to Redesign Bob's Red Mill

Turner Duckworth redesigns Bob's Red Mill's packaging for the first time in decades, drawing from hand-painted Americana to make one of grocery's most trusted brands impossible to ignore. The post Turner Duckworth Looked to Farmstead Signage to Redesign Bob’s Red Mill appeared first on DIELINE.