“Bobbie Goods” fever: sales reach 150 thousand in Brazil

The “Bobbie Goods” coloring book collection has become a standout in the Brazilian publishing market, with sales of over 150,000 copies from December 2024 to March 2025. The data comes from Nielsen Bookscan, an institution that monitors physical and virtual book sales in the country, for Folha de S.Paulo. The books stand out for their simple drawings and unique universe of characters – among them, the dog Momo, who deciphered the best places for…