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BMW North America’s 50-Year Headquarters Journey: From Montvale to a Modern Hybrid-Era HQ
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BMW North America’s 50-Year Headquarters Journey: From Montvale to a Modern Hybrid-Era HQ
Despite BMW’s ubiquity in the U.S. marketplace, the manufacturer has only really been selling cars Stateside for fifty years. That’s not a lot — especially compared to domestic brands like Ford. An integral part of any operation is its home base. In this case, we’re talking about BMW’s North America headquarters, which has gone through several different iterations since the 1970s. Five decades of progress — and sales — meant that the organizatio…
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