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BMW Just Widened Its Lead Over Lexus - Here's How Big the Gap Got
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BMW Just Widened Its Lead Over Lexus - Here's How Big the Gap Got
Halfway through 2026, the story of America’s luxury car market is starting to look pretty clear: BMW is running away with it, Lexus is scrambling to keep pace, and Mercedes-Benz and Audi are watching the gap widen from further back. At the end of Q1 2026, BMW and Lexus were nearly tied, separated by just 3,306 units — 84,231 deliveries for BMW against 80,952 for Lexus. Six months in, that race isn’t close anymore. BMW has now sold 186,944 vehicl…
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