BMW Has a Plan to 'Keep the Brand Young' — A Cheaper EV
BMW is expected to give the hatchback its own design and lower-spec battery options to keep pricing below larger electric models.
7 Articles
7 Articles
In 2028, the brand will unveil a new generation of Series 1 based on the Neue Klasse platform, with versions of the new series.The new version of the new series will be released in the...
While the iX3 SUV and the i3 sedan are currently at the forefront of the BMW stage, the brand does not forget its other models and is already preparing the continuation of its strategy. The Neue Klasse codes will continue to expand, in the rest of the range. Among the cars under development, the future Series 1 is probably one of the most important. The compact will continue to act as the entry door in BMW's range, with electrified engines, but …
BMW has already given the starting gun to the Neue Klasse, but for the time being only with its big models. That gave rise to some doubts about what would happen with its access car, the BMW Series 1, but it has been cleared by Bernd Körber, BMW's Product Manager, who has talked long and hard about the compact, about the importance it has within the German brand range and about its immediate future. Although it is not the company's best-selling …
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