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Lego announces new partnership with beloved kids' TV show Bluey

  • Lego announced a partnership with BBC Studios to release six Bluey sets in 2025, aimed at younger children with simpler designs.
  • The sets will be part of Lego's 4+ and Duplo lines, with details to be revealed in the spring.
  • Bluey is the most-watched series globally on Disney+ in 2024, with over 50.5 billion minutes watched.
  • Michaela Edgerley Stovicek expressed excitement about the partnership, stating it aligns perfectly with Lego's brand values and mission.
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