Published 1 month ago • loading... • Updated 1 month ago

Lego announces new partnership with beloved kids' TV show Bluey

Lego announced a partnership with BBC Studios to release six Bluey sets in 2025, aimed at younger children with simpler designs.
The sets will be part of Lego's 4+ and Duplo lines, with details to be revealed in the spring.
Bluey is the most-watched series globally on Disney+ in 2024, with over 50.5 billion minutes watched.
Michaela Edgerley Stovicek expressed excitement about the partnership, stating it aligns perfectly with Lego's brand values and mission.

Insights by Ground AI

Does this summary seem wrong?

20 Articles

All

Left

Center

Right

iNews

Do I really have to take my daughter to the new Bluey film?

There’s going to be a Bluey film – of course there is! – and I’ve not seen my six year old this high since I accidentally banged her head on the ceiling while we were pretending she was Superman. (Sorry, poppet, that’s what happens when you’re fighting bad guys – please don’t tell your mum!)The fact she’s banned from actually watching Bluey – long story; read here – has not in any way diminished her excitement at a new big-screen version of the …

1 month ago·London, United Kingdom

Read Full Article

Courier Mail

Global TV hit Bluey undergoes new transformation

Bluey is about to undergo a new makeover — and will be turned into Lego that kids around the world can play with for years to come.

1 month ago

Read Full Article

Manchester Evening News

Lego announces new partnership with beloved kids' TV show Bluey

Bluey is set to be appear in cinemas in 2027

1 month ago·Manchester, United Kingdom

Read Full Article

nationalworld.com

Bluey Lego Duplo: Beloved children's TV series set for toy debut, release date, how much it costs

The beloved children’s TV series Bluey is set to hit the toy shelves in a Lego form later this year.

1 month ago

Read Full Article

Polygon

Bluey is getting some Lego sets

Bluey’s ascension in the pop culture canon continues. Not only will the Australian animated series about cartoon dogs aimed at young kids be turned into a movie in 2027; this year, it will be bestowed with the ultimate franchise status symbol — Lego sets. Lego announced Thursday that six Bluey sets will be released in 2025. The sets haven’t been revealed yet — that will happen in the spring — but Lego said they will be part of its Duplo and 4+ l…

1 month ago

Read Full Article

Toy World Magazine | The business magazine with a passion for toys

Lego and BBC announce new Bluey partnership

Six new Lego Bluey products within the Lego 4+ and Lego Duplo product lines will be revealed this spring, before becoming available for fans later this year. The Lego Group and BBC Studios have announced a new partnership merging the world of Bluey with the fun and creative possibilities of the Lego universe for the first time ever. The partnership introduces six new Lego Bluey sets for 2025 across the Lego 4+ and Lego Duplo themes, inspired by…

1 month ago

Read Full Article

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year