Bluesky Plots Commerce Path as It Hunts Sustainable Revenue
CEO Toni Schneider said the platform will start with payments, aiming to support commerce and fundraising while avoiding an ad-driven business model.
4 Articles
4 Articles
Bluesky Plots Commerce Path as It Hunts Sustainable Revenue
Bluesky is testing profile commerce buttons to help creators sell products, accept tips and run fundraisers. The decentralized network seeks revenue models beyond advertising while preserving its open protocol principles. Early moves focus on simple external links that maintain user ownership.
Bluesky wants to make it easier to buy, sell, and fundraise on the network
The executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.
Bluesky plans to incorporate payments in the coming months to facilitate the sales and collections that already occur on its network. Its managers propose a way of monetization different from advertising, with the intention that the value reaches those who generate it and to keep open the applications connected to the infrastructure.
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