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Beyoncé Celebrates New Cécred Styling Line with Star-Studded Hair Show

The six-product line includes heat protection up to 450 degrees and was unveiled with live demonstrations and appearances by Chloe Bailey, Monaleo and Jordan Chiles.

  • Beyoncé Knowles-Carter celebrated the launch of her new Cécred styling collection with an all-white hair show in Los Angeles on Wednesday, featuring live demonstrations and hairstylists.
  • Following the brand's February 2024 launch, Beyoncé expanded Cécred with six new products designed for 'healthy, high performance styling' and protection against humidity and heat damage.
  • Every product features Cécred's patented StemShield Complex, a blend of polymers and plant stem cell lipids, with heat resistance up to 450 degrees protecting all hair types.
  • Available at Ulta Beauty stores, the styling collection reached retailers shortly after its March 19 release, making the new line accessible to consumers nationwide.
  • Beyoncé is set to co-chair the 2026 Met Gala on May 4, maintaining momentum as anticipation builds around her next professional endeavor.
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ELLE broke the news in United States on Wednesday, April 8, 2026.
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