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MapQuest Reports a Surge of Downloads While Apple, Google Change Name to ‘Lake America’ for US Users
MapQuest said 56% of its year-to-date U.S. downloads came in six days as users backed its refusal to rename the lake.
- MapQuest topped the App Store rankings after publicly refusing to rename Lake Ontario. This unexpected surge reflects consumer interest in the platform's decision to maintain the historic name.
- Following the executive order last week, the Interior Department was directed to update the lake's name, while Google Maps and Apple Maps adopted the "Lake America" label for American users.
- Data from Sensor Tower indicates the app gained over 1.5 million installs in the U.S. and Canada since the order, with usage rates soaring to 50 times its normal levels.
- General Manager Doug Berger told Erin Burnett that usage is "through the roof." He added, "People are posting screenshots on social media and actively contributing."
- As the navigation service, which has been around for 30 years, enjoys its best week in decades, it faces the challenge of sustaining this momentum while competing against more feature-rich modern platforms.
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Coverage Details
Total News Sources32
Leaning Left5Leaning Right5Center12Last UpdatedBias Distribution54% Center
Bias Distribution
- 54% of the sources are Center
54% Center
L 23%
C 54%
R 23%
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