US EditionAnne Imhof Brings ‘Doom’ Rivalries to Nike’s Total 90 Jerseys in First Brand Collaboration
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Anne Imhof Brings ‘Doom’ Rivalries to Nike’s Total 90 Jerseys in First Brand Collaboration
Football—or, for Americans, soccer—has lately traded its stadium roots for streetwear cachet. Designers from Martine Rose to Demna have folded jerseys and cleats into their collections, while “blokecore” has made its way into the wardrobes of Dua Lipa and Hailey Bieber. Now Nike is leaning in, reviving its early-2000s Total 90 line and inviting artists and collectives to reinterpret the jersey. The newst contribution comes from Anne Imhof, t…
Anne Imhof takes art to the square: for her first collaboration with Nike, the German artist reinterprets the iconic T90 jersey.
Tigers vs. Wolves: Artist Anne Imhof translates the rivalry from her "Doom" performance into a Nike collection centered around the legendary "Total 90" jersey
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