You’ll Be Able To Buy Non-Toxic Braiding Hair At Sephora Soon

You’ll Be Able To Buy Non-Toxic Braiding Hair At Sephora Soon

Whether you’re a diehard boho braids lover or a queen of crochet, the innovation in braiding hair has been little to nonexistent. But Ruka, a Black-owned brand, is completely flipping the industry upside down. Not only have the founders, Tendai Moyo and Ugo Agbai, committed to transparency and better ingredients (no toxic plastic fibers here), but they’re also making it easier than ever to shop high-quality extensions with Ruka’s official launch…

Black-Owned Hair Extensions Brand Becomes First to Launch at Sephora in 20 Years

The UK-based brand will launch nationwide at Sephora online on August 4, accompanied by a physical launch in 10 stores.

Black-Owned Hair Extensions First to Launch in Sephora in 20 Years

Source: Olga Yastremska / Getty A Black-owned hair extension brand that raised the scale with beauty solutions is debuting in Sephora, and it is pretty historic. Ruka Hair, a Black-owned biotech and beauty company that creates high-quality hair extensions, wigs and braiding hair, announced on Wednesday that it will launch in Sephora. They are the first hair extension brand in over 20 years to land in the beauty franchise chain. “Ruka is not only…